Go-Devil Outboard Motors

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About the company:

    Go-Devil, of Baton Rouge, Louisiana, began manufacturing their go anywhere outboards in 1977 in the backyard of Warren Coco, a mechanic. His partner, Jerry Carter, was an electrician. They wanted to build motors that would enable transportation on extremely shallow water where no other boat except airboats and pontoons could go. The primary purpose of these "off-road" boats was duck hunting.

After two years of being in business, they built a 35,000 square foot shop which is still in use today. Their innovative products and advertising propelled them into a market leader in their niche.

In 1995, they began producing and selling Go-Devil boats and moving into the commercial fishing industry and other markets.

As a friendly transaction during the mid 1990's, Jerry Carter sold his interest in Go-Devil to Warren Coco, who is the sole proprietor today.

Go-Devil remains an all american made product company and an industry leader.

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